SEO News

Search Ads Paid Campaigns

RSS
  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory. Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. By ensuring high coverage and relevant ads across the entire chain of search refinements, you not only can...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. You can get the phone to ring when you're actively paying for ads, but as soon as you...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. RKG also found spending on Bing Ads up 17 percent YoY. On the paid side, smartphone cost per click continues to...