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  1. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). The local information shown in these ads gets pulled from the product...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. Keywords connect a searcher's search terms to relevant ads created in...

  3. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  4. 5 Remarketing Tips to Maximize Your Holiday SEM

    If figuring out those keywords is too much work, layer Google’s Dynamic Search Ads (the beta where you let Google “scrape” your content and serve search ads whenever they feel like it) with RLSA. Additionally, users are more amenable to seeing ads...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...