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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    A "trusted source" points you in the direction of a steak house, which sounds like an incredible place to get a serious filet mignon. It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site...

  4. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After all, if this home builder can't afford to build a decent website, how can they build a quality house? If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the...