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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    A "trusted source" points you in the direction of a steak house, which sounds like an incredible place to get a serious filet mignon. It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site...

  2. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After all, if this home builder can't afford to build a decent website, how can they build a quality house? If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.

  7. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Pharmacy in-House Clinics: Who is Most Popular? Flu Shot Ads Ads for the keyword "flu shot" are present for quite a few different websites over the course of the year. Walgreens is even including misspellings of their pharmacy such as "wallgreens...

  8. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. So what can Pottery Barn learn from this benchmarking exercise and specifically from comparing their...