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  1. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Brands and marketers can gain inspiration from the E-A-T...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. The more people that get annoyed by takeover ads and then jump back to the search...

  3. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  4. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Ads with low click-through rates (CTRs) Ads under review or disapproved By doing so, you can take up more real estate on the search engine...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging...