SEO News

Search Ads Google Results Pages

RSS
  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you keep the mental model of, what is Google trying to do – we're trying to return great search results for users – then that helps you figure out how to align yourself with those goals, because if you're aligned with those goals, then we...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. To analyze user behavior and how the user interacts with the website, examine...

  6. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. The same way that contextual search determines what you really mean to be searching...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. Launch Mobile Preferred Ads Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile...