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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You can link your YouTube account directly to your AdWords account and run video ads. The core of most PPC campaigns is text-based ads. You can diversify your campaign by utilizing new ad...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube will actually lose out on the revenue it would have made running ads on the existing content. Might Google one day require you to build an...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. The number of news sources showing in universal search results slightly decreased in 2013, and Searchmetrics said Google's Hummingbird infrastructure may have something to do with...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). The technology allows advertisers to retarget Web users with ads in the...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  8. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. Bing is beginning to represent an increasingly appealing alternative to Google because of its less competitive bidding environment (lower CPCs) and increasingly effective traffic (growing CTR...