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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads. You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing, Facebook, Twitter, LinkedIn...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Ads with low click-through rates (CTRs) Ads under review or disapproved If you don’t have Sitelinks in place, Google will automatically...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You can link your YouTube account directly to your AdWords account and run video ads. The core of most PPC campaigns is text-based ads. You can diversify your campaign by utilizing new ad...