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  1. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are using a day-parting strategy, ensure your budget covers the time period and your ads are showing during that time. For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities tab will provide estimates...