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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? When you click "Fetch and Render," Google will fetch the page and render it using the necessary resources to build the page content. I recommend first determining how much mobile traffic is hitting your...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. You can analyze how many PPC advertisers, which keywords they are using...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. Ads on Google+? Google, Bing and Yahoo all have conducted numerous...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. With keyword search data, typically we're grabbing estimated monthly, exact match searches from the...

  6. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Or maybe you're the email provider that truly doesn't match ads to content. But is Microsoft "scroogling" itself by pushing a campaign focused on Google instead of touting its own benefits? It's to make you afraid of how good Google really is.