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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.