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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    It is critical that your brand’s ads are being shown during peak shopping and buying times. Google puts out a very helpful calendar here that shows these key dates. We’ve also experienced a huge spike in volume that was all part of a client’s...

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Brands and marketers can gain inspiration from the E-A-T...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. If you aren't using mobile-specific paid search ads, you're doing it...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. The more people that get annoyed by takeover ads and then jump back to the search...

  5. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  6. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. Write and test ads that embody that difference. When people find out I’m the author of Google...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.