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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. You can analyze how many PPC advertisers, which keywords they are using...

  2. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and...

  8. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The recent change made by Google to their paid ads has removed the background color, blending those ads in directly with the organic listings. In search marketing, several sites have had “Women of Marketing” interviews, while others have done “In...