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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? You can identify the core content seeing the largest drops in organic search traffic after the Panda hit. You want to take note of how many you are receiving from mobile search and compare that to desktop.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. You can analyze how many PPC advertisers, which keywords they are using...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. A few years into Google's gamble in social media and Google+ is still...

  4. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...