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  1. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. A few years into Google's gamble in social media and Google+ is still...

  2. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. From content mapping, to on-page optimization, to link building, keywords inform your search engine...