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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Here, you should segment all your keyword opportunities in a...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists This improved flexibility will enable you to provide more keyword-specific ads, thus improving relevance and increasing CTR. Keyword/search relevance Having a high Quality Score means that our systems think your ad...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. They also offer pre-designed keyword research templates, historic and...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    While AdWords negative keyword lists can help to better manage these keywords, it can still be tricky. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance.

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. Many people utilize their Remarketing lists for targeting the GDN. However, you can also exclude Remarketing lists from your...