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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole inventory. Bidding by keyword in standard search campaigns will always give us the most control.

  3. Top Brands Now Testing Pinterest Promoted Pins

    These test campaigns will be three to six months in length. With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Now, Pinterest is taking the test into the next phase with a group of leading brands...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. When managing campaigns via the GDN I prefer a diversified approach.

  7. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Plan for these everyday moments when timing your messages for your social media campaigns. Which explains the extremely high percentage of Super Bowl ads that contained hashtags. When added to TV ads, the net result was a 36 percent lower CPA when...