SEO News

Search Ads Content Advertising

RSS
  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers should not ignore the power of content when it comes to crafting ads and landing pages. By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means removing roadblocks, cutting down full-screen takeover ads, removing blocks of low-quality supplementary content, removing deceptive blocks of advertising, and more. The more people that get annoyed by takeover ads and then jump back to...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. If you have a fast turnover, dynamic search ads are great at covering all of the...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? You can identify the core content seeing the largest drops in organic search traffic after the Panda hit. You want to see the percentage of mobile traffic from organic search.

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Get unbiased third parties to review your site, your content, your design, your ads, etc. It reminded you of one of those roadblock ads you’ve seen online. During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  8. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and...

  9. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  10. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...