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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Having rich, unique, engaging content has become a solid way to help grow...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Get unbiased third parties to review your site, your content, your design, your ads, etc. It reminded you of one of those roadblock ads you’ve seen online. During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube will actually lose out on the revenue it would have made running ads on the existing content. In response, the video search engine is flexing its...

  4. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and...

  5. Google Reveals What New & Expectant Parents Search For

    For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic and sustainable baby products. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby...