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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. Ideally you would also ensure PLA (paid listing ads) coverage. By taking these steps you're providing search coverage for consumers who are prone...

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. Subscription services are unlikely to sell a subscription twice. This is an argument to keep your RLSA targeted ads in a separate...

  3. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum for you to get any question answered. If you click through to companies.searchenginewatch.com and technology...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday shopping time when they have an increase in ads. CVS and Rite Aid are common household names, whether it is for...

  5. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). We have no plans currently to merge into one company and will continue operating both brands with...

  6. SearchDay | Setting Expectations for SEO

    SES New York Veterans Don't Need No Schedule Optimization Posted by Greg Jarboe Mar 18, 2009 With Search Engine Strategies getting underway next week, veterans of SES New York don't need no stinking schedule optimization services -- even if I do...

  7. Microsoft Launches Live Search Cashback and Live Search Farecast

    With Live Search cashback, Live Search users can find some of the best deals on the Web either at the cashback gallery — where they can compare prices and get ad-funded rebates on more than 10 million products — or by discovering cashback ads in...