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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value...

  2. Pinterest Acquires VisualGraph to Boost Image Recognition

    This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its "promoted pins" offering. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In web marketing, multiple channels work together to boost return on investment. The study showed a positive lift in average order value as well when the two ad channels were paired together, with a 24 percent boost, said Kenshoo, suggesting that...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...