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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X $_____ average # monthly products sold X $_____ average product sales value __________________________________ = Increased Sales...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value. New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display...

  3. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI creates a product known as CI Boost. CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. The product assists retailers with optimizing product visibility on Facebook, search engines...

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    The best part is you don’t have to enable this feature, Bing looks for punctuation in your ad description and then simply rearrange your existing ad to boost performance. This year I’ll be writing about not just Bing Ads, but search and PPC as a...