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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. In the left navigation under Acquisition > AdWords > Matched...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? Morud points to one social advertising myth in particular that just won’t go away and stay there...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Age, by a range or exact match Set an age range that makes sense for your company and that particular campaign. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook...