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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. In the left navigation under Acquisition > AdWords > Matched...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This is why short-form, "sugar cube" apps like Instagram, Snapchat and Vine will come of age in 2014. Facebook introduced its much-anticipated video advertising stream at the end of 2013.It means that rather than just embeddable videos, brands can...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? Morud points to one social advertising myth in particular that just won’t go away and stay there...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Age, by a range or exact match Set an age range that makes sense for your company and that particular campaign. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook...

  6. Obama Beats Romney Early in Digital Marketing Race

    Interestingly, Obama searchers in 2008 skewed under age 35, while Romney searchers tend to skew age 45 plus. BarackObama.com is delivering 3x the number of paid search ads as MittRomney.com (7.5 million vs.million).

  7. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. For example, disabling in-search ads will be denoted as a partial...