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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to-Teleport search ads, and much more.

  3. The Art of Winning on AdWords - Lessons from Moneyball

    In the display network, you can tell Google to show your ads predominantly to men or women. In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad scheduling with geotargeting, so that each campaign...

  4. Search Secures Recognition as Local Business Info Provider

    Meanwhile, search investments continue to rise, with the predicted figures for search ad spending increasing by more than 50 percent to $21.5 billion by 2015. Burke conducted a 2010 to 2011 study on behalf of the Local Search Association (formerly...