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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Although my friend didn't find what he was looking for (more on...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The CTR for mobile ads targeted to Apple devices is .46 percent.

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  9. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    It will also make recommendations to create new ads groups from existing keywords to provide more relevant ads to users. For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities tab will provide estimates on...

  10. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Think your title as a 4-8 word ad, so do your best to entice the reader so they want to...