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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    It is critical that your brand’s ads are being shown during peak shopping and buying times. What ad copy needs to be changed to reflect only current offers? If you are planning for really big spikes, I’d encourage you to contact your search...

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Although my friend didn't find what he was looking for (more on...

  6. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  7. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  9. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad...