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  1. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers should not ignore the power of content when it comes to crafting ads and landing pages. By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live.

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    It is critical that your brand’s ads are being shown during peak shopping and buying times. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans.

  4. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Search and social media writing - we’ve come a long way in the...

  5. Secret Sauce LoMo Tips for More PPC Sales

    If you aren't using mobile-specific paid search ads, you're doing it wrong. Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension):

  6. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...