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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. One way is to refer to the query reports, or search terms report, to see how your ads...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As a 2011 study by Forrester and iProspect illustrated, consumers who see your brand's display ads are more likely to search on your brand and/or category keywords. For example, display ads typically aren't the strongest driver of last-click...

  3. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. For example, videos on how to buy painkillers without a...

  4. AdWords Image Extensions Bring Images to Google Search Ads

    And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...

  5. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is...

  6. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...