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Search Ad Key Differences

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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    And their report highlights striking differences between those manufacturing products and those manufacturing videos about products. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on...

  2. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    UK advertisers looking to maximize the impact of their ad dollars must incorporate these usage differences and research activity preferences into their mobile ad campaigns. This includes considering varying search patterns, timing, and device usage...

  3. Killer PPC Ads: The Fundamentals

    These formatting differences can be critical in the way your ad appears and is understood. Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA.