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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. Meanwhile, mobile advertising in China and India will...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad. Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click...