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Search Ad Contextual Targeting

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  1. Using Multipliers Effectively in AdWords

    Keywords, topics and placements and "contextual" triggers. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  3. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook Exchange is set to debut within weeks, with...