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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  2. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) Cutting-edge marketers agree, Facebook Paid Ad Units are the new black… or, the other white meat of the FB advertising realm. Hey, Facebook Community Managers: Want to turn that Facebook...

  3. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. They are using the most effective method they’ve found to date: personalization, whether at the broader...