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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Re/code also reported that Sridhar Ramaswamy, who joined...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. Now social networks are up to the same tricks – only in a far more aggressive (nay...

  3. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    So how do companies decide where to focus their marketing efforts with all the social media networks to choose from? Just because you keep hearing about the top handful of social media networks doesn’t mean that’s where your audience is and what’s...

  4. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or...