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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad Group Level Sitelinks: Balance Missing Out With Management The new mobile ad preferences for enhanced campaigns removed the ability to target by device. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Search marketing software and service company...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  6. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. Then light those campaigns up in the first week of January. Services like Aqcuisio's bid and budget management algorithms can aid in this process of...

  8. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. If you are managing multiple accounts and adding new campaigns on a frequent...

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...