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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. When managing campaigns via the GDN I prefer a diversified approach. Upon launching the campaigns, we were relatively pleased with the...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Help consumers remember your ad by popping up in search results even if your brand isn't included in the search.