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  1. Bing Adds Auction Insights to Web Interface

    The feature is now available on the Campaigns page for marketers in the U.S.with global markets soon to follow. By selecting the details tab, it's also possible to look up how competitors' campaigns are doing.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. Many search marketers have learned the value of reporting on KPIs such as return on...

  3. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. Top-of-page percent – the proportion of time your ad...

  4. 4 Pitfalls to Avoid Heading Into the Holidays

    Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off. What keywords or campaigns need to be paused to stop spending on...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. The "Get Direction" button populates for linked campaigns in search as a location extension, information which...

  6. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? The user ID and username are used solely by the marketer to measure internal...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. You can either combine local with your current shopping...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    There are two fundamental reasons that your AdWords campaigns are failing: AdWords problems and business problems. Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts...