In a test including seven markets where an AARF client was spending offline, the agency compared the influence that offline spending had on online conversion. As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a...
In a test including seven markets where an AARF client was spending offline, the agency compared the influence that offline spending had on online conversion. As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a...
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
