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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. For the first time in the study’s history, mobile ad...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Then boom, the wave crashes, and takes a huge portion of those visits with it (including ad revenue). The site that was generating $200,000 per month could lose...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  5. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines and enhanced mobile targeting in November. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Get to Know Google Mobile Ad Types to Better Connect When it Matters Most Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more.