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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Digital marketing tech company Kenshoo wanted to find out how social...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Mobile revenue increased by 24 percent from the first half...

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Online advertising revenue grew 22% driven by an increase in revenue per search. Search revenue was $409 million, up 6 percent vs. Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832...

  6. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.