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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. Users who clicked on both a search and social ad...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  4. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality...

  6. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines...