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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  2. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality...

  4. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines...

  5. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In what Kenshoo called the first study of its kind, the company found...