SEO News

Search Ad

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service, rather than an ad-based one, which is how YouTube...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below). The price of a search ad versus a more traditional method of advertising is much more cost-effective.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google Product Ads use AdWords_labels in your inventory...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    It enables you to focus more on providing your users with an interesting and informative read, without peppering your copy with jaguar.jaguar.jaguar, ad nauseum. It seems that there's a lot of misunderstanding surrounding the way that search engine...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. In the case of my friend shopping for a Mercedes SUV, his click on...