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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. And of course, if the purpose of the website is to make...

  2. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The biggest change in the Google search update will be new ad...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. I’m writing this post to share some of the lessons...

  4. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  5. The Evolution of SERPs and User Behaviors

    PPC gets your brand seen, even if users don’t necessarily click on the ad. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  6. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. If a user is within a certain distance from a store, a local ad will...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. What kind of ad would cut through the clutter?

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The last thing you want to do is drive users from Google organic to thin pages, broken pages, pages with serious ad problems, etc. You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad problems, technical...