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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Ensures your ad doesn't show for any search that includes that term. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. Also in this case of both/all words in a negative keyword must be present in...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. As the table above illustrates, were it not for...

  3. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    While the ad itself might not be for illegal drugs, USA TODAY speculates the profit still remains. On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said.

  4. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Search ad click volume (seven-day period prior to release date) Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie...

  5. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3...

  7. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates to Facebook's traditional ad unit images. As production began on new, traditional ad units to a website, we noticed a significant...