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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Is it the promotion activity that failed? If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to evaluate all four components to truly attribute the success or failure of the campaign to...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...