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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. Don't lose sight of the fact that there is indirect Google search love for the...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Now, my wife's social media activity revolves around reading...

  4. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. As mentioned in my last column, behavioral data collected through PLA activity can be used to influence...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search is widely acknowledged to be the number one mobile browser activity – actually, it's the number one mobile activity overall. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world activity – approximately 74...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The Expo Hall itself was no less of an activity hub. Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. According to Greene, they come to the conference almost every year...