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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. Don't lose sight of the fact that there is indirect Google search love for the...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Now, my wife's social media activity revolves around reading...

  3. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. As mentioned in my last column, behavioral data collected through PLA activity can be used to influence...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search is widely acknowledged to be the number one mobile browser activity – actually, it's the number one mobile activity overall. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world activity – approximately 74...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The Expo Hall itself was no less of an activity hub. Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. According to Greene, they come to the conference almost every year...

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with...