Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. Check out John's work on segments to learn more about segmenting search and social.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google...
This app is intelligent enough to scour through your activity logs and figure out where there's room to free up space. Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web...
The variations of activity posts that we’ve seen include: Additional Activity: Notifications of activity (Comments and subscriptions) from subscribed channels and Google+ activity . An example given by YouTube was, if you watch more videos from...
The more signals you can send to Facebook about user activity, the better. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Fifty percent of respondents said they use their...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. Today we're making this possible by bringing app activity to Google search results. The feature will allow users who search for titles...
So plan accordingly and schedule outreach for peak activity periods to increase response rates. For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Most universities are trusted, authoritative brands with robust...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
UK advertisers looking to maximize the impact of their ad dollars must incorporate these usage differences and research activity preferences into their mobile ad campaigns. While marketers continue to covet U.S.mobile users for their wallet share...
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? Because the term "social" is used to mean almost everything on the web these days, I would posit that that any...
Not surprisingly, retail dominates the top 10 brands by number of followers given the visual nature of Pinterest activity. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media...
It's a high-leverage activity, even for the business owner. Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google. Google Shopping's move to a paid shopping channel has generated a large...
Considering this, the mobile activity we see in performance snapshot may be just the starting point driving multi-channel conversions. Impressions: Mobile/tablet search impressions ranged from 7 to 40 percent of the total impressions, with B2B on...
My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error vs.actual purposefully fraudulent activity. The argument of digital fraud in the advertising space is nothing new to search marketers.
Google Glass is primed for on-the-spot activity. One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. At-a-Glance Search Results This would provide very little new in terms of search...
Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...
Doing keyword research for local business is a challenging but high return activity. Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS...
By doing things that help build your own reputation, you are focusing on the right types of activity. This starts at the very core of how they think about online marketing and search engine optimization (SEO).
