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  1. Cross-Device Measurement: Believe the Hype

    More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. Marketers are able to connect user activity through a specific user identifier that is common across each device.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Yelp is consulted almost exclusively in relation to a pending purchase, usually...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...