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  1. Bing Adds Auction Insights to Web Interface

    Auction Insights data becomes available when a marketer's campaign, ad group, or keyword of interest has met a minimum threshold of activity. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers are used to combing competitor activity and performing keyword research to ensure coverage on key topics and opportunities to expand or adjust strategies. Testing needs to become an integrated part of the paid social strategy...

  3. Your Job Is to Make Google Look Good

    They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this leads to greater revenue for Google. Their search results have many links in them.

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  4. Delving Into the Auction Insights Report

    Competitor 1 – is in the auction pretty consistently and increases activity in Q3 and Q4. Here is an example of the change in impression share of competitor activity on brand terms. Competitor 4 – looks to be toning down activity.

  5. Cross-Device Measurement: Believe the Hype

    More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. Marketers are able to connect user activity through a specific user identifier that is common across each device.

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Yelp is consulted almost exclusively in relation to a pending purchase, usually...