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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Yelp is consulted almost exclusively in relation to a pending purchase, usually...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. Don't lose sight of the fact that there is indirect Google search love for the...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to...

  5. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    As early as last Friday, Google reported slower levels of activity from China. Google Search In March, Google Encrypted Search became available in China. In an effort to keep details hidden from Chinese citizens, government officials have chosen...