Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email:
Use targeting and user activity to amplify content with social context for your audience. Both search and social are excellent in the granularity of targeting they offer. Two of those marketers, Helen Overland from Search Engine People and AdParlor...
Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood...
You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example? The Search Queries section is broken down into five main indicators:
In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. For the social properties, increased volumes of activity will increase your rankings.
Interestingly, a recent study by IAB reports that "mobile" doesn't mean "remote," as mobile activity happens most often in the home. That said, time of day and type of activity have implications for mobile performance.
They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. This is perhaps most evident in the convergence of paid, owned, and earned media, which...
In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty. Proving the Value of Your Search Campaign: Tangible SEO Metrics
Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. Check out John's work on segments to learn more about segmenting search and social.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google...
This app is intelligent enough to scour through your activity logs and figure out where there's room to free up space. Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web...
The variations of activity posts that we’ve seen include: Additional Activity: Notifications of activity (Comments and subscriptions) from subscribed channels and Google+ activity . An example given by YouTube was, if you watch more videos from...
The more signals you can send to Facebook about user activity, the better. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Fifty percent of respondents said they use their...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. Today we're making this possible by bringing app activity to Google search results. The feature will allow users who search for titles...
So plan accordingly and schedule outreach for peak activity periods to increase response rates. For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Most universities are trusted, authoritative brands with robust...
