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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. Search is continually growing as an important revenue source for e-commerce businesses.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The scenarios are based on actual Panda hits, and I’ve morphed them into everyday offline activities. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings...

  5. PPC Management: Your Past, Present & Future

    Your Past: Course-Correction Activities Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. And 15 percent of in-store activities involved smartphone searches about a product or price comparison.