SEO News

Search Activities

  1. PPC Management: Your Past, Present & Future

    Your Past: Course-Correction Activities Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. And 15 percent of in-store activities involved smartphone searches about a product or price comparison.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. The data suggests that marketers may have tunnel vision on an outcome (more leads) to the detriment of the activities that could...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Several months of these activities will demonstrate that rankings are improving without a single disavow file or reinclusion request. Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs.

  6. So... You Think SEO Has Changed?

    Common SEO Campaign Activities All of these activities are still as important today as they have ever been, albeit more difficult because of the lack of keyword referral data. And, because it's hard to measure ROI in links, it typically wasn't the...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...