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  1. Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

    Looking at this historical, top-level view of the site’s visibility in the search engines allows for both problems as well as improvements to be quickly identified. As per SearchMetrics, SEO visibility is composed of search volume and the position...

  2. Local Business Reviews Read By 85% of Consumers [Survey]

    BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.

  3. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Not too long ago, we saw in another study that email was beating...

  4. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. It was part of a case brought against the search engine firm by a Spanish citizen looking to...

  5. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Right now, any LGBT-related searches online currently bring up this specially designed search bar: Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the...

  6. How to Make Your Keywords Fit Your Marketing Messaging

    How many of you have had the "you really don't know what keywords your users would use to search for your business" conversation with a client? They're the biggest descriptor of your business, your self-identifier, and you don't just use them in...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. So as you're qualifying and prioritizing your list of topic ideas, estimated search demand...