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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. The most obvious of these integration points is between paid and...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky...