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  1. What is SEM? Depends on Who You Ask

    I think businesses say "SE…What? This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come to mean different things, depending...

  2. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    To understand the relationship between keyword length and profitability, we did not look at return on ad spend (ROAS) per se – (i.e.revenue generated from the SEM ad spend, divided by SEM ad spend). Instead of measuring profitability per se, we...

  3. Critical Thinking for the Discerning SEO [eBook Review]

    I asked Campbell in advance of reviewing the book, if the interest in critical thought (per se) pre-dated his SEO experience. It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to...

  4. The Sun Never Sets on the Wide, Wide World of Online Video

    Next, observe “Piano stairs - TheFunTheory.com - Rolighetsteorin.se” below. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe the global media opportunity facing marketers.

  5. Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life

    The issue overall is not this specific group, or their enemies per se. In keeping with the tradition of "skip a week and all hell breaks loose", here we go again. I started the week thinking I'd wind up writing about the release of Mesh to the full...