When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. Attribution is the measurement of user events in result of marketing activity.
Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. All you have to do from there is take the SDK code and plop it into your app...
If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for accurate tracking of unique devices. Advertising on mobile is big business.
As well as its speedy new Android app, Facebook announced on Thursday that the Facebook SDK 3.0 for Android, a new SDK that makes it easier for developers to build social apps, is out of beta. Facebook released a native app for Android devices on...
Unlike other standalone solutions, its advantages lie in its central position at the OS level, and its SDK for developers to build Passbook functionality into their apps. Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6.
It’s all made possible by Google’s new, lightweight software development kit (SDK) v2.0 that’s easier to implement and is opt-out ready, with a streamlined back-end infrastructure. Google even made the SDK signup experience easier.
Google said Android 4.1 will be made available to the Samsung Galaxy Nexus, Motorola Xoom and Nexus S over-the-air (OTA) from mid-July, while the SDK for developers is available from today. Lots of news coming out of Google I/O, the company’s...
Siri’s true value will reach the market when Apple expands it to more partners and/or integrates it with the iOS SDK. 'Tis the season for top 10 lists. I guess I'm playing right into the cliché. However instead of looking back at "best of" fodder...
New Bing Maps iOS SDK - Bing Maps Blog Search Industry News TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy - TechCrunch Google's Marissa Mayer Talks Location Strategy - Fast Company
These improvements are part of the Page Speed SDK, so they will also appear in the next release of our Firefox add-on as well. Google finally released the Page Speed tool for Chome developer tools today.
The Google Analytics blog has announced the availability of the Google Analytics SDK for iOS devices. The iOS SDK joins the Android SDK announced last year. What is an SDK? SDK stands for Software Development Kit, which is a set of software tools...
Analytics & ROI iOS 4 Compatible Mobile SDK Now Available - Google Analytics Blog Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange - Microsoft Advertising Blog AdCenter will also provide new information about sources of...
Extending on that embedding facility, it also has launched an SDK, called "skypekit" to facilitate the embedding of Skype. Skype, the chat, voice and video calling platform has plans to extend its reach to consumer electronics and mobile devices...
Bing Maps App SDK release To access the SDK, go here: http://connect.microsoft.com/bingmapapps. After announcing the upcoming extinction of Bing CashBack, it seems Microsoft's search arm has decided to remain under the spotlights but this time for...
Google Unveils Quick Search Box for Android Posted by Nathania Johnson Sep 21, 2009 The latest version of the Android SDK (version 1.6) was released earlier this week and one of more significant features included in the update is the Quick Search...
The latest version of the Android SDK (version 1.6) was released earlier this week and one of more significant features included in the update is the Quick Search Box (QSB). The search feature would allow users to search both the device and the web.
Query Bing from Your Cocoa Apps: Microsoft Releases Bing iPhone and Mac SDK Posted by Nathania Johnson Aug 28, 2009 If you develop applications for the iPhone or for Mac, you now have the ability to query Bing in your application.
Microsoft has released a Bing iPhone and Mac SDK. You can download the SDK from Codeplex. Over at the Bing developer blog, they're touting the advantages of the SDK: I'm not a software developer, but my husband develops for all sorts of languages...
Google released the Android 1.5 SDK for developers last week. The new version of Android, version 1.5, includes the ability to upload multimedia directly from the mobile device. Here's what can be done:
A couple of weeks ago, Google let developers get an early-look release of the new Android 1.5 SDK in order to start prepping their apps for the updated platform. Today, Android 1.5 is officially released.
