A business located on the Florida coast sells scuba (diving) charters, training, travel services, and one day dive trips to ship wrecks. Their website was quite nice, and they had been trying to rank highly at Google for years for local scuba...
People from other diving sites link in; we all know that her blog is gaining authority on the subject of scubadiving. Tina writes a blog post every other day, and the topic always relates to scubadiving.
Select the activities you want to do, such as scubadiving, mountain biking, or skiing (now that's what I'm talking about! It's just something I can't seem to get away from -- and I attribute that mainly to my SEO roots.