Scroogled, Part III Though it seemed like Microsoft might be saying goodbye to its negative campaigning via Scroogled last month, as promised, Scroogled is back. Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App...
It's the Scroogled campaign that paints Google as the creepy guy who stalks you with binoculars and sifts through your underwear drawer, all while setting Microsoft up as the safer, more secure choice.
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs.
Was it shoppers or Bing who got Scroogled? In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
Some may even say merchants are getting Scroogled with the new Google Shopping setup. Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. While using Seuss inspired words is extremely fun, and...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. The only way to describe it is a series of ups and downs, thrills and...
It's interesting because Freebase is owned by Google now, but the core service remains free and open - so much so that Bing is allowed to use it despite tension between the two companies regarding their latest Scroogled campaign.
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The group put out its remedies "to resolve the harms that result from Google’s anti-competitive search and business practices...
Scrolling across the top of scroogled.com are quotes from Google's founders stating how paid ads bias search results and other original “don't be evil” position statements that have been completely reversed by the new paid Google Shopping product.
Are Authors and Publishers Getting Scroogled? Part one of the series is Shopping Search Week 2005. AOL InStore Shopping http://www.instore.com/ AOL got into shopping search in a big way in September 2004 when it debuted its InStore Shopping service.
