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  1. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    While Pinterest doesn't provide result counts, let’s just say the scrolling of results for “color block” devotee boards and pins are endless. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion...

  2. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Scrolling across the top of scroogled.com are quotes from Google's founders stating how paid ads bias search results and other original “don't be evil” position statements that have been completely reversed by the new paid Google Shopping product.

  3. Google Updates Above the Fold Page Layout Algorithm

    In the official announcement, they explained who might be affected: “Rather than scrolling down the page past a slew of ads, users want to see content right away. Google’s Matt Cutts has announced the first official update to January’s Page Layout...

  4. Google Trends and Insights for Search Become One Mobile-Friendly Service

    This allows users to load the charts on their mobile devices and view the results without scrolling. Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool.

  5. 72% of Consumers Want Mobile-Friendly Sites: Google Research

    Limited scrolling and pinching Non-scrolling forms with a limited number of fields One-direction scrolling, either horizontal or vertical, but not both. A recent Google survey of mobile users found that 72 percent of mobile users say it’s important...

  6. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Using vertical rather than horizontal scrolling. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices. Many are wary of going mobile because they’ve seen lower conversion rates or believe that...

  7. Google Hit With Patent Lawsuit Over Chrome for Mobile Technology

    District Court for the Eastern District of Texas, alleging that Google's Chrome web browser infringes patents relating to its zooming and scrolling functions. Google is being sued by California-based EMG over technologies used in its Chrome mobile...