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  1. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    On the Google Santa Tracker page, users can scroll through the village and participate in games at various places. For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker.

  2. Twitter Speak From @ to Z – Terms & Definitions

    You can favorite a tweet by clicking the "favorite" button that appears on the tweet when you scroll over, and you can find all of your favorite tweets when you click the "favorites" menu that you see on the top left hand side of your profile.

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Scroll down to "Device Category" and select "exactly matches" and "desktop". More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments.

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one. My children homeschooled and I was nervous about being their math teacher, until we...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    The problem of infinite scrolling websites was raised, such as how Twitter just keeps loading more tweets as you continue to scroll down. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into these areas:

  6. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Under Property Settings, scroll to the bottom of the page and you’ll see a selection for “Enable Demographics and Interest Reports. Scroll up to the top and click “ecommerce. What wasn’t so exciting is that out of the approximately 20 profiles I...

  7. How to Find Free Images With Google's Advanced Image Search

    Scroll down and use the usage rights drop down menu to select free to use or share, even commercially. There are several benefits to doing this, with the most important being to capture the attention of many more readers by giving your words a...