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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    For visualization purposes, the screenshots below are from Conductor Searchlight, but there are other ways to find this data. The research surveyed 380 search marketers across a wide spectrum of topics related to how they practice SEO, their...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you can include screenshots, do so. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I also showed several screenshots of Google organic trending for sites hit by Penguin. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come...

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    Since the desktop annotations are larger, it is smarter for publishers to create their annotation frames using the desktop screenshots as guides. If your company does a lot of its sales through catalogs, then getting your products in front of this...

  5. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Provide the final image, take screenshots, make graphs. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes...