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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you can include screenshots, do so. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I also showed several screenshots of Google organic trending for sites hit by Penguin. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    Since the desktop annotations are larger, it is smarter for publishers to create their annotation frames using the desktop screenshots as guides. If your company does a lot of its sales through catalogs, then getting your products in front of this...

  4. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Provide the final image, take screenshots, make graphs. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes...

  5. Why Quality Score is One of the Least Important AdWords Metrics

    Below are a couple of screenshots of extremely competitive and profitable keywords from an account that McDonald manages. A few things to note about these screenshots: That’s why the same word in the above screenshots can vary so widely; it’s like...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The evidence he has compiled, including years of screenshots and web history should cause everyone from the average Internet user to the U.S. SOPA is proving to be more resilient than many had hoped, with Rep.