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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    If you're talking about buying the domain from somebody who currently owns it, you might ask [to] see the analytics or Webmaster Tools console to check for new messages, or screenshots or something [to] see the traffic over time because if the...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    For visualization purposes, the screenshots below are from Conductor Searchlight, but there are other ways to find this data. The research surveyed 380 search marketers across a wide spectrum of topics related to how they practice SEO, their...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you can include screenshots, do so. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I also showed several screenshots of Google organic trending for sites hit by Penguin. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come...