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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Below is a screenshot of where you can find the “record" button: You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time...

  2. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    In the first image above (the screenshot from AdWords), you'll notice the All Products bid is set at the lowest cost per click (CPC) of 30 cents, while almost every other ad group has a higher CPC. Here’s an outline of how AdWords ad group bidding...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    There are a plethora of great data sources for tracking new links to particular pages or over specific time periods including Majestic, Ahrefs and OSE but if you want more control Linkstant and Cognitive (see the screenshot below) favourites when...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Consider adding an image to your catalog (a screenshot of the video perhaps) to entice consumers to click on the video annotation. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site.

  5. How the Gun Control Debate is Impacting Search Results

    As the screenshot below displays, meetthenra.org is bidding on keywords such as “nra” (to which they are expending a weighty 75 percent of their budget to and drives more than 85 percent of their traffic), and “obama gun control”.

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    In the screenshot above, I’m using Fireworks in real-time to adjust the quality threshold on images and view the visual impact. It just goes to show that links will not build themselves… If you don’t focus on SEO, you can be left with a screenshot...

  7. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Notice in the SERP screenshot above, none of the ads address any negative feelings associated not being able to easily create stop motion movies. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our...

  8. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    See the two ads in the screenshot below. Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. Scared? Don’t be. Learn how you can avoid these tricks, get ahead, and make sure you have...