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  1. How Can Good PPC Managers Become Great PPC Managers?

    You can see an example in the following screenshot: I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very successful people. And it got me thinking – what are the differences between good...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Here's a screenshot of another link: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase.

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Here’s a screenshot of autosuggest in action for the retailer, Deb Shops, which would be using the predictive search technology: Making the web experience unique to your audience is something marketers strive for.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screenshot of this in-app game category in the AdWords interface: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  5. Google Gives More Prominence to First Playable Music Video Search Result

    Yesterday we made it easier to get to – you can now just search for a song directly and see the video screenshot right away. Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk?