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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. Properties that you're trying to rank need to be designed first for mobile and then scaled...

  2. Measuring Content Success: 2013’s Key Data Challenge

    What is the revenue per reader of the piece? Below is a screen shot of the actual set up created from within the Custom Reports section: Following years of technology obsession the realization has dawned on us all that the only way of creating a...

  3. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    No.the video result, seems to have outperformed even the top organic result, as least as far as drawing the reader’s eye to it. SEOmoz used Mirametrix’s S2 Eye Tracker, told the subject the search term, and let them check out each depersonalized...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's not the reader's job to entice users to view your content. Check your web analytics for visitor screen resolutions and sizes to determine the best height. Social media optimization (SMO) is the process of optimizing content for social...

  5. What do the iPad and Tablet Computers Mean for Search?

    Take Google Reader for example -- it relies on a lot on scrolling up and down lists of feeds and within articles; but the scroll bars simply don't always work when using the touch screen of the iPad, resulting in the user grabbing the whole...

  6. SearchDay | Are You Giving Away Free SEO Advice?

    Specifically I am talking about the following .and : Example Accessories: Travel, Apparel, Jewelry Obviously the thought behind this title would be to tie accessories to the following terms in a reader friendly way while saving spaces without...