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Screen Capture

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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The screen capture below illustrates the many opportunities on an ecommerce website to engage the user, promote conversion and increase average sales that social platforms can't provide. Ninety percent of daily media interactions are screen-based...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    You don't take a screen capture of a banner ad and email it to your friends. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen.

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Note in the screen capture below how top search results explicitly set out to help the customer make the decision. This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search...