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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    You don't take a screen capture of a banner ad and email it to your friends. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen.

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Note in the screen capture below how top search results explicitly set out to help the customer make the decision. This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search...

  3. Google HUD Glasses: Possible Features & Implications for Marketers

    Video: Recording images/video could now become more simple and intuitive than ever with a look and capture functionality. Typically, there’s a set of transparent information that works in conjunction with information that appears on screen, or — in...

  4. Facebook Ads’ Best Kept Secret: Occupation Targeting

    The next screen capture illustrates users who are, “Interested” in the American Academy of Family Physicians. However Facebook Ads, featuring an astounding 600 million-user global user base, is a formidable ecosystem for targeting professionals of...