May: Lithium Technologies acquires Scout Labs It's obvious that today's C-suite understands the need to shift the emphasis from talking about huge (irrelevant) numbers to quoting net business impact by identifying risks, and seizing opportunity.
There are some great tools out there, like Scout Labs and Radian6, for measuring social media statistics. Now let's drill down a bit further with more methods for setting up success metrics. Setting Up SMART Goals
Search Engine Marketing Finally Getting Respect -- (full story online, link provided) + Consumer Group Asks FTC To Investigate Search Ads -- (full story online, link provided) + LookSmart Overhauls Submission Process, Increases Prices -- (full...
Search Engine Marketing Finally Getting Respect -- (full story online, link provided) + Consumer Group Asks FTC To Investigate Search Ads -- (full story online, link provided) + LookSmart Overhauls Submission Process, Increases Prices -- (full...
